Etymology: The Story of Our Name
The Layers Within – Letter 2
A name is never just a name. It is a seed of intention, the first expression of a vision.
Auraah came to me one sleepless night in 2022. I was lying awake, restless, turning over thoughts that wouldn’t let go. I had been searching for a name that could carry the weight of what I was building - not just a perfume brand, but a philosophy that celebrates each individual’s light.
I whispered it aloud: Auraah.
It was a fusion of two ideas. “Aura,” the invisible energy we each carry. And “Halo,” the crown we rarely see, but always deserve. Together, they formed something fluid yet luminous. A name that felt sacred, expansive, and quietly powerful.
Auraah is built around the belief that everyone has an aura, but not everyone is given a halo. This brand exists to change that. To place that crown gently but firmly where it belongs: on you.
When I checked the domain, it was available. I smiled in the dark, heart racing. I knew it instantly. This was it - a name that would hold everything I was about to build.
The next morning, I sat down at my desk and began to sketch. The name had found me. Now the design would follow.
More on that in my next letter.
---
P.S. Join our newsletter to receive the next letter.
Let’s amplify your essence together.
