Auraah Codes
Do you know Auraah? - Step into the inner sanctum of Auraah. Here lies the essence of our brand—a language that whispers the secrets of what makes Auraah truly unique. Explore these codes and uncover the philosophy that shapes every layer we craft.
Auraah Etymology
Auraah is not just a name; it’s a declaration of individuality and light. Born from the fusion of Aura and Halo, it encapsulates the unique glow each person carries within. Names hold power, and in Auraah, we see a reflection of the layers that make us whole. To understand Auraah is to grasp that your presence, your essence, is your greatest strength—your aura is the beacon that guides you.
You Underlined
At the heart of Auraah is you. The underlined "U" in our name symbolizes our belief that each individual is the center of their own universe. It’s a mark of empowerment, reminding you that your identity is unique, powerful, and worth celebrating. Auraah’s mission is to amplify your essence, helping you project your true self with confidence and grace.
Embrace Your Layers
Life is a complex tapestry of experiences, emotions, and memories, each adding a new layer to who you are. At Auraah, we believe that embracing these layers is the key to truly understanding and expressing yourself. Our products are designed to resonate with every facet of your being, allowing you to celebrate your full spectrum. Embrace Your Layers is not just a philosophy—it’s an invitation to live authentically and boldly.
The Soul of Auraah
The Soul of Auraah is reflected in our signature cloud-like imagery, a visual representation of the fluid and ever-evolving nature of human identity. This abstract, multi-colored design embodies the belief that no two people are the same, and that our essence is constantly in motion, shifting and transforming. It’s a reminder that you are limitless, capable of infinite growth and self-discovery.
Global Cultural Heritage
Rooted in the vibrant, multicultural landscape of New York, Auraah draws inspiration from the rich tapestry of global cultures. Our fragrances are infused with the traditions, myths, and rituals of diverse communities around the world, celebrating the universal human experience. At Auraah, we believe that true beauty is found in the blending of cultures, creating something new and extraordinary from the fusion of global heritage.
Tradition with Modern Mastery
Auraah honors the timeless traditions of craftsmanship while embracing the innovative spirit of modernity. Inspired by the mastery of the past, particularly the artisans of Grasse, France, we blend these techniques with cutting-edge ideas to create products that are both rooted in history and forward-looking. Tradition with Modern Mastery reflects our commitment to creating timeless, yet contemporary experiences that resonate with today’s world.
Made in France
All our fragrances are developed and manufactured in Grasse, France.