Press

Auraah Names Yana Kapoor as Brand Ambassador

Auraah announces Yana Kapoor as its brand ambassador. An emerging Formula 4 racing talent, Yana embodies Auraah’s belief that identity is layered, evolving through discipline, intellect, presence, ...

Auraah Featured as Object of Desire

Auraah New York has been included in Sable West’s Holiday Gift Guide: Objects of Desire, a curated collection highlighting standout luxury items for the season. The guide showcases brands that elev...

Auraah Recognized in Sable West’s “The Coveted Luxury Fragrances of Now”

Auraah New York has been featured in Sable West’s curated guide, The Coveted Luxury Fragrances of Now, highlighting distinguished fragrance houses that represent contemporary luxury and sensory cra...

Deval Singh Shares Perspective on AI and Human Connection at World Design Congress 2025

At the World Design Congress 2025, global leaders gathered to discuss how the future of product design is being shaped by technology, emotion, and evolving human behavior. During the sessions, Aura...

Deval Singh Joins World Design Congress 2025 Panel on Product Desire and Emotional Connection

Auraah New York Founder Deval Singh participated as a panelist at the World Design Congress 2025, hosted in partnership with Kearney. The session, titled The Love Algorithm: What Makes Products Irr...