Deval Singh Shares Perspective on AI and Human Connection at World Design Congress 2025
At the World Design Congress 2025, global leaders gathered to discuss how the future of product design is being shaped by technology, emotion, and evolving human behavior.
During the sessions, Auraah New York Founder Deval Singh offered a distinct perspective on the role of artificial intelligence in product creation. While many conversations focused on data, automation, and optimization, Deval emphasized the importance of preserving human intention at the center of design.
She shared that while AI can help analyze behaviors and inform strategies, true product love requires human vision and empathy. When directed thoughtfully, AI becomes an enabler for brands seeking to cultivate loyalty and advocacy, rather than a replacement for emotional intelligence.
Drawing from Auraah’s philosophy as a sensory design house, Deval spoke about the difference between predicting preference and understanding feeling. Products, she noted, become meaningful not when they are perfectly optimized, but when they reflect the layered inner lives of the people who use them.
This perspective aligns with Auraah’s belief that identity is fluid and ever evolving. Design, whether physical or digital, must respond to emotion, context, and presence, not only patterns and performance.
Key takeaways from the broader discussion, including insights from participating leaders, are featured in Kearney’s official recap of the World Design Congress 2025.
Read more here:
https://www.kearney.com/about/strategic-partnerships/top-takeaways-from-the-future-of-product-at-the-world-design-congress-2025
