Deval Singh Joins World Design Congress 2025 Panel on Product Desire and Emotional Connection

Auraah New York Founder Deval Singh participated as a panelist at the World Design Congress 2025, hosted in partnership with Kearney.

The session, titled The Love Algorithm: What Makes Products Irresistible, explored how emotion, intuition, and human behavior increasingly shape the products and experiences people connect with most deeply.

During the discussion, Deval shared perspectives drawn from her work building Auraah as a sensory design house, where emotional resonance is treated not as an outcome, but as a design input. The conversation examined how modern brands move beyond function and efficiency toward meaning, memory, and personal identity.

The panel brought together leaders from design, technology, and strategy to discuss how emotional intelligence, cultural awareness, and human-centered thinking are redefining product creation in a world shaped by rapid innovation.

More details on the panel and participating speakers can be found here:
World Design Congress 2025 x Kearney