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Article: Auraah Recognized in Sable West’s “The Coveted Luxury Fragrances of Now”

Auraah Recognized in Sable West’s “The Coveted Luxury Fragrances of Now”

Auraah Recognized in Sable West’s “The Coveted Luxury Fragrances of Now”

Auraah New York has been featured in Sable West’s curated guide, The Coveted Luxury Fragrances of Now, highlighting distinguished fragrance houses that represent contemporary luxury and sensory craft.

The piece celebrates brands that push beyond conventional scent categories, recognizing Auraah for its thoughtful approach to scent design and emotional resonance. Auraah’s philosophy of layered identity and sensory expression aligns with the evolving conversation around fragrance as a personal and expressive art form.

More on the feature can be found here:
https://www.sablewest.com/beauty/the-coveted-luxury-fragrances-of-now

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Deval Singh Shares Perspective on AI and Human Connection at World Design Congress 2025

Deval Singh Shares Perspective on AI and Human Connection at World Design Congress 2025

At the World Design Congress 2025, global leaders gathered to discuss how the future of product design is being shaped by technology, emotion, and evolving human behavior. During the sessions, Aura...

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Auraah Featured as Object of Desire

Auraah Featured as Object of Desire

Auraah New York has been included in Sable West’s Holiday Gift Guide: Objects of Desire, a curated collection highlighting standout luxury items for the season. The guide showcases brands that elev...

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Founder and ceo

Deval singh

Deval is the heart and hustle behind Auraah. An immigrant, mother, and fearless creator, she traded corporate stability for a bold vision to redefine luxury wellness. With relentless drive and a knack for breaking barriers, Deval crafts experiences that empower you to shine. Auraah is her promise - timeless, personal, and made for you.