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Article: Auraah Featured as Object of Desire

Auraah Featured as Object of Desire

Auraah Featured as Object of Desire

Auraah New York has been included in Sable West’s Holiday Gift Guide: Objects of Desire, a curated collection highlighting standout luxury items for the season.

The guide showcases brands that elevate everyday rituals through thoughtful design and sensory impact. Auraah’s approach to scent as a layered expression of identity aligns with the guide’s focus on objects that invite personal connection and lasting appreciation.

For the full holiday selection and editorial context, see Sable West’s feature here:
https://www.sablewest.com/lifestyle/the-holiday-gift-guide-objects-of-desire

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Auraah Recognized in Sable West’s “The Coveted Luxury Fragrances of Now”

Auraah Recognized in Sable West’s “The Coveted Luxury Fragrances of Now”

Auraah New York has been featured in Sable West’s curated guide, The Coveted Luxury Fragrances of Now, highlighting distinguished fragrance houses that represent contemporary luxury and sensory cra...

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Auraah Names Yana Kapoor as Brand Ambassador

Auraah Names Yana Kapoor as Brand Ambassador

Auraah announces Yana Kapoor as its brand ambassador. An emerging Formula 4 racing talent, Yana embodies Auraah’s belief that identity is layered, evolving through discipline, intellect, presence, ...

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Founder and ceo

Deval singh

Deval is the heart and hustle behind Auraah. An immigrant, mother, and fearless creator, she traded corporate stability for a bold vision to redefine luxury wellness. With relentless drive and a knack for breaking barriers, Deval crafts experiences that empower you to shine. Auraah is her promise - timeless, personal, and made for you.