Article: Auraah Names Yana Kapoor as Brand Ambassador
Auraah Names Yana Kapoor as Brand Ambassador
New York, January 20, 2026 — Auraah today announced Yana Kapoor as its brand ambassador.
Auraah is built on the belief that identity is layered and ever evolving. People move through emotional, mental, and physical states that shift with context, pressure, and purpose. Auraah creates products designed to move with those layers rather than define them.
Yana Kapoor is an emerging racing talent advancing through the international single-seater ladder. In 2026, she will contest a full Formula 4 season with World Speed Motorsports, a development team recognized for preparing drivers on the path toward Formula 1, while competing across multiple championships as part of an accelerated development program.
Her progression toward F1 Academy readiness is built on intensive open-wheel training. Yana has completed Formula Renault training with former Formula 1 driver Allen Berg at Laguna Seca and Formula 4 development through Jenson Button’s Radford Racing School. She is currently focused on accumulating race mileage through extensive testing and competition, including the Lucas Oil Racing School Championship Series under IndyCar alumnus RC Enerson, alongside a full season in the Formula Pro USA F4 Championship with World Speed Motorsports.
Beyond competition, Yana brings an engineer’s mindset to her craft. She approaches racing with intellectual rigor, studying systems, mechanics, and structure alongside physical performance. This balance of discipline, intellect, and presence closely reflects Auraah’s philosophy.
Yana embodies Auraah’s Embrace Your Layers philosophy in practice.
There is the layer of discipline. Years spent refining muscle memory, respecting limits, and learning control.
There is the layer of intellect. An engineer’s curiosity for systems, mechanics, and structure, and an understanding that mastery comes from knowing how things behave under pressure.
There is the layer of presence. A return to center, again and again, regardless of outcome or expectation.
And there is the layer of ambition. Quiet, forward looking, and intentional.
As brand ambassador, Yana will collaborate with Auraah across storytelling, content, and select experiences that explore the relationship between motion, presence, and layered expression.
Auraah is excited to partner with Yana Kapoor and to support her as she continues this next chapter of her journey.
