Article: Auraah New York Introduces 2026 Motorsport Livery Ahead of Sonoma Season Opener
Auraah New York Introduces 2026 Motorsport Livery Ahead of Sonoma Season Opener
New York, March 3, 2026
Auraah New York has unveiled its official 2026 racing livery ahead of the season opener at Sonoma Raceway, marking the brand’s first on-track presence in American open-wheel competition.
The reveal introduces Auraah’s visual identity into a performance environment defined by speed, precision, and discipline.
Rooted in Auraah’s Embrace Your Layers code, the move reflects a belief that identity is not singular. Discipline, intellect, presence, and ambition coexist. Motorsport is one of the clearest expressions of that idea. It demands technical mastery, emotional control, and sustained focus over time.
Throughout the 2026 season, the livery will appear across the Formula Pro USA championship calendar, where Auraah supports its brand ambassador, Formula 4 driver Yana Kapoor, competing with World Speed Motorsports.
Auraah will also maintain an on-ground presence during select race weekends throughout the season, translating its layered design philosophy into experiential settings.
