The Underlined U: The Logo That Puts You First
The Layers Within – Letter 3
In my last letter, I shared how the name Auraah arrived like a bolt of lightning at 3 a.m. - a fusion of "Aura" and "Halo," meant to crown your essence.
What followed was another moment of quiet certainty. Pen in hand, I began sketching. The letters of Auraah flowed across the page until one letter - U - caught my eye. I paused, then underlined it. It felt electric. That single stroke carried weight. It made a statement.
That underline became our logo.
It’s bold, clear, and simple. But more than that, it’s a promise: Auraah is about YOU. Your light. Your moods. Your multitudes. You’re not just part of the brand - you’re the center of it.
The U stands as a reminder that your essence matters. It’s a symbol of individuality in a world that often asks us to conform. And as Auraah evolves, that promise will always remain at the heart of everything we create.
There’s more to this story - and to the essence behind each detail. I’ll share the next layer soon.
Until then, follow us on Instagram or sign up for the newsletter if you haven’t yet.
Let’s keep celebrating you.
— Deval
